Caffeine Addiction Up – Starbucks prices up – caffeine amount less with new machines

Caffeine Addiction Keeps Growing -  from digg with full article and discussion there.

Everywhere you look, people are wired on caffeine or touting its benefits —or both. Products that already have caffeine are adding more—in the past few months Diet Pepsi, Jolt and Mountain Dew have all rolled out extra-caffeinated versions. Novelty items like caffeinated soap are showing up. But for the general public, the trend is more about

Starbucks raises prices – (excerpt from Reuters story)

 And as with past Starbucks price increases, analysts also said consumers were unlikely to balk at paying a few cents more for their daily caffeine fix.

The increase will vary by drink and by market, but will average out to about 9 cents a cup, Borrman said. Starbucks’ last price rise of about 5 cents per drink went into effect in October.

The latest increase affects drinks made behind the counter and is effective July 31 at Starbucks’ 6,300 company-owned stores in the United States, Borrman said. Licensed stores control their own prices, but are expected to follow the move, he added. There are about 3,500 licensed Starbucks stores in the United States.

Starbucks cuts down on caffeine served – faster means more money and less caffeine per shot pulled form the new automatic machines that they are using at most locations.

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